Social Bookmarking – What Strategies Work?
Social Bookmarking refers to web based applications that allow people to store bookmarks online instead of just putting in the favorites or bookmarks on their computers.
The direct advantage of this is that people can access their bookmarked sites from any computer, or even from a mobile phone.
Bookmarks Have A Unique Advantage Over Search Engines
However bookmarks also have a distinct advantage over search engine results. Searching the internet with a search engine, no matter how decent, means that the information is chosen by computer software that attempts to determine content and meaning. A list of bookmarks is the result of human action, like we filter the sites we view and list links only to those sites that provide value.
If you share some interests with others, they will probably find it of value to access your bookmarks list rather than using a search engine. Social bookmark sites enable you make any link public or private so that we can make a selection of our bookmarks available to each other.
Bookmarking Also Serves As An Effective Marketing Tool
If you think you got what it takes to be a visionary retailer or marketer, you would realize that social bookmarking produces social proof, and you’d find that elusive marketing force that multiplies the strength of all your marketing channels. The greater the social bookmarking capital you own, the more marketing power you create.
Organic search engine placement doesn’t have the same effect it once had. With only 10 first-page spots available for any Google keyword, getting a top placement for any length of time may seem doubtful. The algorithm must evolve, and you might also get relegated with it.
However, if you offer consumers a great shopping, or informative experience, and it’s tagged for your keyword by more than a thousand social bookmarkers, the backlinks and traffic will continue to come in. It is also important to note that rigging the social bookmark system is virtually impossible, as the junk naturally falls to the bottom – instead of the top – of the heap.
The Benefits Of Acquiring More Social Bookmark Capital
It would be good to keep in mind that the more social bookmarking capital you acquire, the more potential marketing points open up. Thrusting your message and interrupting consumers becomes a thing of the past. Tag clouds take care of agility, timeliness and relevancy for you, since real individuals tag sites based on what’s in their mind at the time. And while your site may get tagged in some quirky ways, quirks are what make the human brain much less prone to exploitation than an algorithm.
It is clear that affiliates are the only marketing force that can efficiently generate social bookmarking capital. Your business can’t and shouldn’t spam the social bookmark sites. Commercializing a social bookmark space is generally forbidden.
For marketers, your affiliates are really in the best position to penetrate into the minds of these social networks and place links to their pre-sales pages appropriately, within a human context of trusted recommendations.
Today’s experienced affiliates are becoming good at navigating social networks for a very good reason, after they have had their content-filled, high-quality, user-oriented sites shunned or relegated by the search engines. They compete by joining basic Web 2.0 communities and insert their affiliate sites deep into the core of these communities. If you consider yourself a visionary, you would want these pioneer affiliates representing you now.
Conbuzz – http://conbuzz.com
Vanessa A. Doctor from Jump2Top – SEO Company
Filed under: Social Bookmarking
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