Relevancy in 2007

As an online marketer, you may be asking yourself what the future of search engines is all about. Well, it is simple, really. The one big change that is being made in Google, the search engine leader, is putting an emphasis on relevancy. What exactly does this mean? Basically, Google has made some new patents that are very important to online marketers? Why? It is going to take more thought to get your websites on the search engine result pages. This is because Google’s new patents use relevancy to determine whether a site is relevant enough to be listed.

For example, if your site is about dog food, pages on your site will be compared to other sites that talk about dog food. And, if you are talking about specific brands of dog foods, you must also include information about the health of your dog as well, since there will be other sites linked to this information.

Your content needs to be well thought out and relevant. Try not to stray away from the subject at hand. The search engines will be doing a much better job and detecting information that is not relevant to the subject and will not list you.

If you are used to the days of keyword stuffing, those days are gone. Google’s new patent includes working towards a machine that will detect keyword stuffing and boot you out of the system. This business is now getting more competitive as you can see. You never know how these patents will turn out, but it is wise to make good relevant decisions when writing your Little Guy Network web pages. Remember, relevancy will get you ranked higher, no matter what happens to the patent.

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