One of the most important factors of a website is the design, because it will leave the first impression to your visitors. The way the firstly perceive your website is the way they will see in for future reference also. At this starting point, it doesn’t really matter what you sell or how competitive your prices are, all that counts is if the eye likes what it sees. That’s why having a gorgeous site can be the factor that decides success or failure.

One of the most crucial things you need to consider when starting to design your website is that the design has to be targeted for the type of audience you business is most likely to attract. For example, if you are the owner of a health clinic, then your website design can’t be a flash presentation of some futuristic space ships fighting aliens. You need to keep the design lines as close to the site’s purpose as you can.

Once you have decided over a good design, all you have to do is to compare it with competitor websites. If you find that their websites are better in some way, then it’s a sign you need to rethink your whole idea. You might want to hire a professional company to design and suggest improvements to your general web look.

Keep in mind that a website that is complicated and hard to navigate will never achieve any type of marketing success. Complicate flash designs that have endless introductions and ever-changing buttons might look great when you are only evaluating the talent of those that made them, but in real life they aren’t the right choice for a company website. They load hard, skipping the introductory movies is a pain, and the drop flash menus take ages to complete loading and work only on high performing computers… It’s still better to go with the classic look: lots of tables, nice little graphics and vital information placed in all the right spots.

Don’t forget to include toolbars, search forms, link to every important location on every page, and if you use banners make sure that the plug-in they require is a popular one so that users can easily download it if they don’t already have it installed.

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Some define the term as a general description of the second generation of the web - moving away from “brochure type” websites through the use of interactive technologies. Other people use “Web 2.0″ to mean a certain “look” for website elements, including 3D tabs and buttons, more cutting edge graphics, and a less boxy or grid-based website layout.

The attempt to clarify the exact meaning of this now ubiquitous term has caused quite a bit of disagreement between groups.

Whether you are gung-ho for Web 2.0, not too enthusiastic about embracing the concept, or have no idea of what it is - read on, so you can weigh in the next time it’s brought up at a business luncheon.

The term stems from O’Reilly Media in 2004. It suggests a new version of the WWW, yet doesn’t refer to any update of technical specifications - only to the ways the developers and users will use the web.

Technologies included:

* Blogs

* Mashups

* Social Bookmarking

* Wikis

* Podcasts

* RSS Feeds

* APIs (Application Programming Interfaces)

* Online Web Services

Many more technologies are included.

Characteristics often include browser-based programs, which allow :

* Interactivity

* Participation

* Syndication

Many people today are requesting website design that is Web 2.0 compliant. Often what they are referring to is a “look”. Examples are gradient boxes, shiny floor effect, and bright shiny plump logo design, rather than any specific functionality.

In a nutshell, the term “Web 2.0″ means different things to different people. Like abstract art, it’s what you want it to be. Since there aren’t any set standards, you are free to interpret what it means to you and whether to apply the principle to your website design.

Joanne Pele is the Vice President of Operations at Complete Business Systems. Complete Business Systems provides a ready-to-go branding package for your company, including website, logo, business cards and letterhead. Additional services include postcard design, databases, press release and web content writing. For more information, visit Complete Business Systems or call 800-479-9186.

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Do you consider yourself a non-techie? Don’t feel so bad. You can still design your own website by following these 9 ways:

1. Brush up your HTML skills. You can read web designing books and register yourself to online courses. Even just some basic knowledge will help you greatly once you decide to design your site.

2. Plan your website. Before designing your site, make sure you already have a layout of how it will probably look like. It will definitely save you a big amount of time.

3. Develop a theme. You can relate the overall design of your website to your online business. It may be ideal to settle for simple tones and professional-looking themes.

4. Know what your target visitors want. Internet visitors would love easy-to-use websites. Thus, make sure that every page is navigable.

5. Skip heavy files. As much as possible, stay away from JavaScript and Flash files. They can only slow down your download time and eat up a lot of bandwidth.

6. Make sure your text is readable. Use light-colored texts if you are using dark backgrounds. Font size should be large enough so Internet users won’t have to squint their eyes.

7. Avoid all caps. Caps only signify shouting, and you don’t like your visitors to feel insulted or threatened. If you want to emphasize some portions of your website, use boldface or italics instead.

8. Delete dead links. If there are some links that are not working anymore, make sure that you can fix them. Otherwise, remove the entire page. It gives bad impression to your visitors.

9. Everything should have a reason. Don’t simply add articles, videos, or even audio just for the sake of having content. They should be relevant to the overall theme of your website. Or else, you’re only wasting your web storage space.

Do you want to learn more about how I do it? I have just completed my brand new guide to web design success, ‘Secrets of Web Site Design’

Download it free here: www.secrets-of-internet-success.com/2ezwebdesign.html

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