With the advent of free video hosting services like youtube almost all the websites that are now designed in the web 2.0 model endorse video marketing as their primary weapon to deliver laser targeted traffic to their websites. Gone are the days when videos were considered to be a part of the corporate advertising. Today even small business owners are heavily depending on this unusually lethal weapon to deliver high quality leads and sales to their websites.

Here are 5 reasons why you MUST create videos to promote your product or service on the Internet!

To Grab Attention:
The average Internet user has a very short attention span and despite the fact that most webmasters use powerful sales copy as their lethal weapon to attract quality leads and sales videos have now become a very important way to deliver the message as quickly as possible. Videos are easy to watch and are Now A Days seen as a mode to entertain the viewer rather than straining him. All you need to do is make your video compelling enough to keep the visitor glued to the screen and it does most of the work of making your visitor take the kind of action that you want them to take. But you must make sure that the video presentation must be kept tight to the point so that the viewer may not be bored and click away from it.

To be recognized as an authority:
When you have your own attention grabbing custom tailored video on your website, you would be looked up as an authority in your niche market. This would boost your credibility and add instant customers to your list. You would be labeled as person to look for when people need your services or products.

Video Tutorials Rock!
Have you ever tried to read heavy technical textbooks? I’m sure you must have been very bored by them at least once if not more. On the other hand, videos because of their visual stimulation are far more educating and at the same time appealing and the user would in fact spend more time watching the video tutorials instead of reading long technical manuals. The use of videos as a method to train your website users would in fact slash customer support requests tremendously.

Trust Factor:
Imagine, when a potential customer lands on your website and watches you speak instead of your sales letter. Imagine, the amount of trust this would add to their mind. Remember, people do not do business with the sales letters. They want to associate with you more closely and having video on your sales letter just under your headline would have a tremendous impact upon the number of sales.

Availability:
The rule of getting a steady steam of sales is to find a market place for hungry marketers and put your video right in front of them. This is where the video hosting services like youtube or google have dominated the market entirely. All you need to do is write a keyword right title, description and use proper tags and the traffic is destined to flow automatically.

In Conclusion, with the advent of flash video production companies like FlashmarketingVideo.com having your own video has been very affordable and hence it is almost inevitable to have a video of your own which delivers a guaranteed stream of targeted traffic to your website.

Venkata Ramana is the C.E.O of FlashMarketingVideos.com: Their flash programming team delivers high quality custom tailored online marketing video presentations at a very affordable price. www.FlashMarketingVideos.com have also received rave reviews from the Internet marketing guru’s.

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Part Two - Web 2.0 Social Optimization

Successfully promoting products and services to Web 2.0 internet sites requires modeling the social aspects of human behavior. Socialization is the individual interacting within a group, one of the basic needs of the individual. Model social behavior with your marketing plan and your business will be extremely successful.

Is the entire internet socially optimized? Honestly, the answer is no.

Website owners and operators, who recognized the power of the socialization model, evolved their internet sites into what has become known as the Web 2.0 internet. 2.0 sites have grown at an enormous rate and currently are the highest visited sites on the internet. The traffic density is directly related to the number of individual members and individuals and organizations seeking relationships with the membership. Individuals and organizations with commercial goals see the 2.0 site traffic as a financial opportunity.

Each 2.0 site has stated rules regarding commercial approach and commercial relationships. Where allowed, commercialization must respect the structure and integrity of the social model (socially optimized marketing and selling). Courteous interaction must be observed, not interruption marketing and selling.

Video sales letters are extremely effective in that video is social by design. Therefore, video is an extremely powerful marketing and selling tool and accepted at many 2.0 sites. Optimizing your video production for Web 2.0 viewers should follow the same model design as the target 2.0 site. For example; site category, membership mass, demographic data, membership segments and site traffic should all be analyzed for optimal marketing potential.

Web 2.0 sites range in membership levels from millions to hundreds. Large 2.0 sites further involve their members by offering organization by member demographics, interest and professional specialty. Some sites go even further by allowing members to organize themselves. Careful investigation of each site’s membership options will produce better and more efficient results for your video sales letter.

Advertising, selling and branding messages are great passengers for video delivery. Just as the marketing airships cruise above sporting events around the world, socially optimized video delivers the same message to Web 2.0 every minute of the day. Generalized viewing is becoming more popular everyday in 2.0 video sites. Millions browse the video sites of the internet as if window shopping on the magic mile. Video delivery options may include but not limited to sponsored ads, classified ads, solo mailings and categorized uploads.

Each 2.0 site agreement usually defines the accepted advertising opportunities. If not stated in writing, social marketing practices should include contacting the site management and discussing the commercial approach options. Citizenship marketing and selling will always benefit organizations seeking a long term relationship with Web 2.0 sites.

Video sales letters can be delivered with surgical precision to the target audience at many 2.0 sites simply by correctly categorizing your optimized video. Gender, age, interest and group are many of the categories available for video uploading. An engaging message delivered by a socially optimized video will be viewed and will produce a potential client to your sales page.

From there, your socially optimized sales letter will take over and convert the potential client into a customer. And if properly cared for, your customer will feed back their experience into the 2.0 site and word of mouth advertising will produce exponential results for your business.

© 2007 Sentient LLC
“Paul Richardson” – writes weekly on his blog located at

webvideoelements.com/blog

Mr. Richardson has 17 years experience in selling, sales training and sales management. Paul currently consults clients on internet video applications and marketing strategies.

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The sales letter is alive and well. The sales letter is dead.

Which statement best describes your view? If you are still using plain text to monetize traffic, then most likely you are contemplating the sales letter is chronically ill. If you are utilizing compact video strategies (video isotopes) to deploy your sales and marketing efforts, then most likely you are deciding between foie gras or lobster with your filet mignon.

The sales letter is alive and well. It is however functioning in a new capacity, the sales manager. The traditional sales letter (now sales manager) trains the video sales representatives what to say, when to say it and how to say it. The new leather on the street is the video sales letter, a sales force deployed via video.

Simply stated, the video sales letter is the traditional sales letter delivered to the potential client as an engaging conversation. Web video, more specifically video sales letters require specific elements based on the type of traffic or viewers engaged. Types of traffic, organized by source require separate optimization schemes. For example

Web 2.0
Organic search
Pay per click
Jv-qualified
Jv-non-qualified
Link referred

Take Web 2.0 for example. Marketing in this traffic space, the video sales letter is a socially optimized sales letter. To function effectively with Web 2.0 traffic (viewers), the video sales letter production requires elements from advanced internet applications and social communications. Companies and individual entrepreneurs are utilizing web video isotopes (series of compact videos) to deliver branding and selling messages into Web 2.0.

Web 2.0 interaction (social conversations) is a vast opportunity (high traffic source-member oriented) for internet marketing professionals to utilize traffic (build brand identity), identify new prospects (list building), gain clients (monetize traffic), engage new markets (expand reach) and deepen brand penetration.

Sound familiar?

The marketing and selling goals have not changed, it is still a numbers game. The more contacts made equals more opportunities to showcase, inform and sell products and services i.e. make money. Web 2.0 is colonizing at an enormous pace, the huge numbers needed for favorable conversions. The traditional sales letter, reborn as a series of short video conversations (video isotopes), delivered into Web 2.0 is social optimization. Just as websites need search engine optimization, web video and more importantly video sales letters require social optimization to attract viewers. Optimizing your sales copy for video sales letter production follows the laws of nature, form follows function. The laws of the internet or currently how the internet handles video productions is set in writing at each Web 2.0 site where traffic congregates.

For example:

File sizes are limited in most cases to 100 megabytes. Selected sites offer stand alone ftp programs for video files in excess of 150-200 megabytes. Sites also state the accepted file types i.e. avi, mov, swf, flv, mpg and wmv. Your video also needs a persuasive title, keyword tags, and you cannot violate the terms of use.

Your video must abide by the Web 2.0 site function, i.e. form follows function. A well produced video, just as a well written sales letter, will produce favorable sales conversions, increase traffic and extend brand penetration.

Take advantage of the huge traffic opportunities Web 2.0 offers and optimize your video sales letter and web video with web video elements.

Resource Box - © 2007 Sentient LLC

“Paul Richardson” – writes weekly on his blog at webvideoelements.com/blog Mr. Richardson has 17 years experience in selling, sales training and sales management. Paul currently consults clients on internet video applications and marketing strategies.

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• The Video Sales Letter - Part 2 -
• 5 Amazing Benefits Of Online Video Marketing -