Latent semantic indexing (LSI) is your route to online success if you want to develop your relationship with Google and who doesn’t?

In an endless quest to improve search results, Google keeps “fine tuning” its algorithm. Latent semantic Indexing sounds complicated and in depth it is, but as far as internet marketers are concerned it can be summed up in one word “theming”
Google rewards relevance with higher rankings and lower PPC rates, so it’s important to create good content that is 100% relevant to the keyword or key phrase you are targeting. The old way of writing articles by emphasizing key phrases with h2 tags, italics, bolding and underlining may still score you some points with the search engines, but it’s now LSI that really hits the spot for Google.

One guy who has really got this down to a fine art is Dr Andy Williams. His clear understanding of what theming pages is all about has led to his phenomenal success in internet Marketing. I don’t have a lot of time for the “Guru” thing, as it’s all hype and pitch. Long sales pitches and product launches are design to suck your pockets dry and leave you with so called systems that either don’t work, burn out or are just not aimed at the little guy who is just starting out.

On the other hand, Dr Andy Williams teaches you how to create relevant content using themed keywords that make it easy for Google to see exactly what your pages are about. Fat content affiliate sites are a great way earn long term revenue by providing good themed content that will stay high in the search engine listings for years.
Learn how to build a long-term internet marketing business by providing quality information. Build you business on rock solid foundations with the Fat Content Course

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Ranking well on Google takes two things, good content and great links. But it’s not an even split. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content. That little tidbit alone will put you head and shoulders above all those competitors still messing with META tags and spamming keywords. But if you want a huge advantage over the rest of your competition, keep reading. I’m about to show you how the pros do it and win every time.

Part 1: Perfect Your Anchor Text

So just what is anchor text and why is it important? Anchor text is the clickable word or words that make up the hyperlink. You’ve seen anchor text a million times (the underlined words that are typically blue.) Google figures any words special enough to be used as a guide in a link are extra valuable, which makes anchor text extremely important for you to use properly.

Just how powerful is anchor text? More than most people dream. Try an experiment. Go to Google and search for “click here” (without quotes.) The top match for years has been a page for Adobe Acrobat Reader. So does that Adobe page have “click here” copied 50 times in the text? No. In fact “click here” does not even appear on the page a single time! Does it have “click here” embedded in its META tags. No; again, not even once.

So how can it possibly rank number 1 on Google for a term it never even references? Because of the thousands of Webpages that use “click here” as the anchor text linking to Adobe’s free download of Acrobat Reader.

By the way, did you happen to notice how many pages Adobe beat out for a term they never optimized themselves for? Almost Two Billion! So yes, I have to say anchor text is extremely powerful.

Part 2: Build Linking Consistency

Most people don’t realize that even though www.Wikipedia.com and Wikipedia.com lead to the same Wikipedia homepage, they are seen as two different links by Google. Let’s take it a step further. If you keep the “www” and lose the “http” you have another link that goes to the same place but is treated as unique by Google.

All that said; be as consistent as possible when requesting links. Find one format and stick to it. One hundred inbound links to the exact same URL is much better than 25 links each, using four different URLs that lead to the same place.

Part 3: PageRank Leads to Page Rank

Google’s PageRank algorithm can make or break your search engine optimization efforts and plays a big part in your eventual Webpage rankings. So PageRank and page rank? Here’s a tip to end the confusion. When you see the single word “PageRank” it is referring to a trademarked name that Google owns. PageRank is a unit of measure that Google developed, and uses to determine the value of a Webpage. When you see the words “page rank” we are merely talking about how a Webpage ranks, or is positioned on a search engine for a given keyword.

So how does it work? A page with a GPR of 6 is considered very important by Google, while a page with a GPR of 0 is not so much. If you get links from pages with high GPRs you will build your own PageRank. If you get links from pages with no GPR, they can still help you but do not lend any additional PageRank credibility.

Higher GPR leads to more credibility with Google and possibly becoming what they consider to be an “authority” which can double your top placements, literally. To see what I mean, search for “cats” on Google (without quotes.) The number 1 match is Wikipedia.com and references furry little felines. The number 2 match is also from Wikipedia but is about a Broadway musical.

So what? Notice how that second match is indented? That means it was not meant to be number 2 and might have actually been number 10 or 16 or more. But since Wikipedia.com is what Google considers an authority, it gets little bumps like this. Pretty nice huh? And trust me, you don’t have to be Wikipedia to become an authority. Everything you need is in this article. I’ve done it many times.

There are different ways to see a page’s GPR. If you don’t already have it, visit Google and download their “Google Toolbar.” It will show you the GPR of any page on the Web.

Part 4: Use the Best Tools

Last but not least, SEO is like anything else, if you use the best tools for the job your results will be faster, better and longer lasting.

Back in the day, search engine optimization professionals and do it yourselfers had to do everything by hand. It took forever and one simple mistake could mean weeks of work down the drain. Today however, there are plenty of software tools to help get the job done in a faction of the time. Just find the BEST one for what you want to accomplish.

For our particular needs, were looking for an app than can help with linking and build our “authority” status and check ranking progress. Over the past six or so years I’ve used nearly a dozen pieces of software claiming to be the best. Some were pretty good. Others were a waste. The one I most often recommend to my SEO seminar students is SEO Elite (www.SEOeliteWeb.com) because it gets amazing results and is one of the most affordable options at $167.

Even if you’re not ready for a tool, you might want to check out the above link and go through some of the video tutorials. They show you how to find “authority” link partners, get special insights on anchor text and how to best spy on your competition.

That’s it for now. Good luck and keep at it!

Michael Small is the founder of free SEO (search engine optimization) site www.SEOpartner.com and author of numerous search engine optimization books and white papers including the SEO Notebook.

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Making a website search engine ready is important for top rankings. Getting the job done is fairly simple if the right advice is followed. Here are 4 simple tips you can implement:

Tip #1 Headlines Are Important

A web page can have more than one headline. The main headline is the one at the top of the page or article. It is called a H1 tag. Make sure keywords are included here. It is not out of the question for the headlines to bear more weight than paragraphs and other text.

A second or third headline, H2 and H3, may also be included. Just make sure to have the right keyword phrase included in each of these, as well.

Tip #2 Using Keywords In Body Text

The actual text on the page is also very important. Make sure the first lines of text have the most important keywords included. It is important to make sure the keywords are worked into the headline and the first few sentences on a page in a normal, natural way. Words should flow comfortably and not sound forced.

Having text on a page is more important than many realize. Search engines do not recognize keywords in javascript, graphics, flash or marquees. Pages that do best are between 100 and 400 words total. Web pages that only have images usually do not rank high on search engines, since they do not have text to index.

Tip #3 Page Title Keywords

Keywords can also help when they are added to the page Title. You will see the Title near the top of your HTML source code.

This is what appears in the browser window at the very top of the page above the menu. Most search engines display the Title as the top line in their listing. They have a propensity to list pages that have the searched keyword contained in the Title. Considering this, it is one of the most important parts of a page to include your primary keyword.

Tip #4 Image Names

Make sure Alt tags are added to image descriptions, in order to maximize your search engine optimization efforts. Doing so will also help the viewers experience in case any images don’t load.

However, never use more than 2 - 3 keywords in any one Alt tag. Also, don’t repeat the same keywords in different ALT tags. It’s best to use related keywords or even mispellings.

Every web page provides a great opportunity to use keywords to it’s advantage. Taking a look at the web pages source code and tweaking it can pay off with rankings and traffic, so it’s well worth the effort.

Would you like to get your hands on a system that can get you better rankings, more sales, and more traffic than your server can handle?

If so, then I suggest you check out this brand new search engine optimization toolkit that just came out called Search Engine Phantom…

You can learn all about it right here:

usemyinfo.com/recommended/SearchEnginePhantom/

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