Inbound links have a vital role in success of a website as it helps in getting higher ranking on major search engines and also in getting a good Page Rank. Webmasters use lot of methods to get inbound links for their sites and to increase link popularity, getting higher ranking as well as getting a good Page Rank.

Often there are four types of inbound links:

One way or natural links: Most valuable inbound links

Reciprocal Links: Valuable but lesser than One Way Links

Three way links: Valuable but lesser than One Way Links. Some people think that these links are as like as one way links

Paid Links: Avoid it as selling or buying links is violation of webmaster guidelines.

Among the three obviously one way links are best for the optimization of a site.

1. Submitting your site to Free Directories:

There are a lot of free directories available on the web that also allow free one way link submission other than reciprocals. However approval for listing your site in free directories takes little more time as most of the directories go for manual review of the site that whether they are relevant to the category stated or not and after review they approve or reject the website so do not think about it as getting one way links from these directories is so important. The important thing to remember is that Links need to be added only in the relevant categories.

2. Article Submission:

Article submission is a great way to increase link popularity by getting most valuable free one way links to your site. Articles are written and posted to provide information to the readers and through submitting your articles you can also show your expertise of your field. If you can write good articles then very good but if not then no need to worry you can hire professional to write and post articles for you.

There are a lot number of article submission sites are available on the web where you can submit your articles by signing up there as an author. Some of free article submission sites are- EzineArticles, Articledashboard, artilcesbase etc. These article sites provide an author resource box where you can put your information including a link back to your site. Resource box is so important because this is the place to have a link back to your site.

Some article sites also provide facility to add your link in article body other than resource box so in that case you can also put a link to your site with most important keyword by linking that keyword to your main site.

3. Submission to Social Book-marking Sites:

Social Book-marking websites are becoming more and more popular day by day. Social Book-marking sites are great way to get large amount of traffic as well as one way inbound link to your site. They allow you to save bookmarks online and categorize them with keywords instead of saving them as bookmarks in the favorite’s list of your browser. New users can store the links just by signing up there to the web pages that they find useful and can access the links from anywhere anytime by logging into their account. The links are accessible to other users also in the network and to the public even. Digg, del.icio.us, sphinn are example of social book-marking sites.

Often social book marking services allow users to search for bookmarks which are associated with given “tags”, and rank the resources by the number of users which have bookmarked them. In this way social book-marking sites are valuable in terms of providing a lot of traffic to the websites.

4. Blogging:

Blogging is a great way to promote a website. Blog is a web page, where you write and post on frequently. Blogs can be use to let people know about your website and its updation or achievements. Blogs can also be use to post your articles and here in your blog you can add links to your website within content of your post.

The important thing with a blog is that you can update or add fresh content on even daily basis while adding links to your website within content of your each post. In this way fresh content attracts Googlebot to crawl it more frequently and also provide lot of inbound link to your site that will also crawl by googlebot at the same time.

5. Free Press Release submission :

Press release helps a website in terms of providing high amount of traffic quickly as well as valuable one way inbound links. With the help of press releases one can provide important announcements regarding the web site information such as launch of new products, services, achievements or events, etc.

There are a lot of free press release sites available on the web where you can submit your press release. Writing a press release is not an easy task so it is better to hire a professional to write a press release for your site.

6. RSS Submission:
RSS stand for “Really Simple Syndication”. RSS is a format or group of web feeds used to syndicate blog entries, news headlines, announcements, launch of a new product or publish frequently updated content. An RSS document that is called a “feed”, “web feed”, or “channel”, includes a summary of content from an associated web site. There we can include links to the web site pages for which we want to get one way links.

There are a lot of RSS submission directories are available on the web where you can submit your RSS feed in to relevant category and get free one way inbound links to your site.

Webexcel Solutions (ISO 9001:2000 Certified) A Software Development Company and an SEO Company
Author involve in research and analysis of various search engine strategies and algorithms. For more articles by author please visit- Latest Google SEO Tips

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There are genuine ways to enhance your search engine rankings and build credibility in your chosen area of expertise or niche. Improved search engine rankings will generate leads for your business and get you and your business the recognition amongst the masses around the world. One such way to build credibility is called “Article Submission”

Article submission is not something you may be hearing for the first time, in fact it is a method that has been tested in the crucible of time. The only drawback article submission has is that it is a tedious process. The process involves finding article directories and completing all the criteria for submission. However, article submission is a powerful tool to increase search engine rankings.

You need to focus on this tried and tested principle of optimizing websites, while one more method that needs focus is getting high quality 1way links to your website. Your website rank is directly proportional to the number of quality 1way links pointing to your website. The more links you have the higher your page website is ranked by search engines such as Google, Yahoo!, and MSN. So irrespective of the fact that link building is tedious you cannot escape it and link building has to be done.

Although there are many tricks and tactics you can use for short term gain it is recommended that you avoid spending valuable time on such things and instead concentrate all your efforts on figuring out the best way get other websites link to your site without you having to link back to them. This is 1 way link building. 1 way links is the sure shot way to secure higher rank s in Google, Yahoo! And MSN.

This may sound easy but is quite a task. The first step is finding website directories and then begins the tedious process of submitting your website to them. However, the effort eventually pays, as you see your website rankings improve dramatically. You may choose to submit your articles directly to these directories manually or have someone do it for you, however, there are some charges involved.

Articles written should be unique and short about 500 words, also include your link along with an interesting description. The key is to provide useful content to the directories that will add value to their clients. Generally it is a good idea to write articles on topics that are your niche and include your name and your company name in it along with the URL. Also use appropriate keyword containing link text. Superior content is the best way to attract eyeballs. Another strategy you could use is to license content from your website in exchange for a link to your site.

Although article submission has been around for some time and many people associated with SEO are aware of it, it is still neglected due to the extraordinary time it consumes. However if done diligently it is the best way to build 1 way links.

Peter Brittain is the boss of Australian internet marketing specialists, Slinky Internet Marketing. Peter writes a blog on internet marketing and owns Australian directory & search engine - Slinky Directory.

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Why do you need links to your website or blog? Because the more links pointing to your online website or blog the more important the search engines think you are. Remember Search Engines are robots and when they spider your website all they are looking for is content and links. Beware: Do not pay to get thousands of links.

This very important. Getting thousands of links to your website will give the search engines a big red flag. S.E’s like websites that get links the old fashioned way…slowly. What is the best way of getting links? They best way is by asking other website owners who have similar sites for a link on their website and in turn you put their website link on your site.

This is called a reciprocal link. Sort of like “you pat my back and I’ll pat yours”. The only thing wrong with this picture is that it takes forever to seek, find, and send email to each website owner asking for such a link. There is one way to automatically add links with very little work it’s called Reciprocal Link Exchange and it works like this.

You create a web PAGE to your website for reciprocal link purposes…you can call it whatever, I recommend “whateverpage-directory.html”. You then upload it to your root directory. That means all webpages listed under your home page. Then start by visiting other website owners with similar interests or niche websites and asking the owner for a link exchange. There are literally hundreds of link exchange websites or reciprocal linking schemes in the world wide web.

I would stay away from websites that claim thousands of links in a couple of days. There are numerous legitimate linking services. Another way to get free one way links is by article writing. It is the best way to get free one way links. You should write articles to the best articles directories ezinearticles.com goarticles.com and others. You can just google “articles directories”. Get your free success ebook Start a Successful Website Ebook

Paul Guzman is the author of this article. You can checkout his website at: www.goodcontentwebsites.com

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