Auto Responders – 10 Basic Tips

Here are a few ideas that can help you to productively use your auto responder to transform the casual visitor into a profitable customer. The following are ten basic ways to use your auto responder;

Publish a newsletter

Some quality auto responders will manage subscriptions and follow-up with interested clients or customers. Your newsletter can keep your clients up to date on your services or products. At the same time build your reputation as a credible expert in your particular business.

Publish a newsletter only for your affiliates

Inform them of current sales and of promotional material that your affiliates can use to increase their commissions. Include tips, advice, and techniques that your affiliates can use to be successful and promote your business.

Write reviews

Software, music, e-Books, movies, etc., put each review in an auto responder. Review your affiliate programs using a link to your affiliate’s page in your auto responder.

Distribute your articles

Writing and distributing targeted articles is an effective tool to help build your business credibility, bring traffic to your site, and increase your sales potential.

If your articles contain valuable information, many editors will print what is known as a ‘resource box’ for you. A resource box contains your bio and a brief description of your service or product. It can also contain your auto responder address. Let’s say you’ve written thirty articles. Put them on separate auto responder accounts and create a master list that contains the titles of each article, the auto responder address, and a brief abstract. All to do then is promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list. This will increase the number of writers who are represented in your article list.

Create mailing list

Inform subscribers to your new articles so if they want to publish it in their own newsletter or on their website.

Automate your sales process

Ads have been proven to effectively increase sales. In your ad, put your auto responder address where a visitor will be exposed to numerous marketing materials and this will insure repeated exposure. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your auto responder, and add a detailed, enticing description of your product.

Distribute advertising

Let’s say you sell advertising on your website, in your newsletter or eZine. Set your auto responder to send the information about rates and how to place an ad automatically to all prospects’ email addresses. Then have your auto responder follow-up. It can also send notification of any special deals you are currently promoting.

Distribute an email course

Each day, have your auto responder send out a lesson. Just be sure that each lesson has quality content. (Not a sales pitch) Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson on how your product will or can benefit the reader. Include the actual benefits the visitor will gain by purchasing your product. Make sure to include a paragraph or two at the end of each lesson tempting your prospect to consider purchasing your product.

Automate a reminder

Remind your visitor about your service or product after completion of your course. This will help increase the possibility of sales from visitors who have taken your course but are on the fence about purchasing. Also, these reminders can be used to promote new products or services, and your affiliate products and services.

Distribute free reports

This gives your visitor an idea of the type of information you can provide and the quality of your products or services. Make sure these reports are not sales letters or you could lose a potential customer.

The key to successful ezine marketing via auto responder is using the most appropriate keywords. To learn more about how to do Keyword Research, please go to http://www.squidoo.com/instantauthoritysites/ Besides using the right keywords for your ezine marketing using auto responder, eventually you’d like to be able to set up authority sites that can dominate your niche. Learn more about How To Set Up High PR Instant Authority Sites Fast And Easy here.

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