How To Get Real Links To Your Website - Free

Posted in: Link Popularity by admin on January 27, 2008

Why do you need links to your website or blog? Because the more links pointing to your online website or blog the more important the search engines think you are. Remember Search Engines are robots and when they spider your website all they are looking for is content and links. Beware: Do not pay to get thousands of links.

This very important. Getting thousands of links to your website will give the search engines a big red flag. S.E’s like websites that get links the old fashioned way…slowly. What is the best way of getting links? They best way is by asking other website owners who have similar sites for a link on their website and in turn you put their website link on your site.

This is called a reciprocal link. Sort of like “you pat my back and I’ll pat yours”. The only thing wrong with this picture is that it takes forever to seek, find, and send email to each website owner asking for such a link. There is one way to automatically add links with very little work it’s called Reciprocal Link Exchange and it works like this.

You create a web PAGE to your website for reciprocal link purposes…you can call it whatever, I recommend “whateverpage-directory.html”. You then upload it to your root directory. That means all webpages listed under your home page. Then start by visiting other website owners with similar interests or niche websites and asking the owner for a link exchange. There are literally hundreds of link exchange websites or reciprocal linking schemes in the world wide web.

I would stay away from websites that claim thousands of links in a couple of days. There are numerous legitimate linking services. Another way to get free one way links is by article writing. It is the best way to get free one way links. You should write articles to the best articles directories ezinearticles.com goarticles.com and others. You can just google “articles directories”. Get your free success ebook Start a Successful Website Ebook

Paul Guzman is the author of this article. You can checkout his website at: www.goodcontentwebsites.com

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Spyware - An On-Going Problem

Posted in: Security by admin on January 20, 2008

Trend Internet SecurityDo you know what is running on your computer? What it is doing? Who put it there? Why did they put it there? and do they have the right to put it there?

First seen on October 16th 1995; spyware exploits your computer for commercial gain. Nine out of ten computers that have internet use are affected by it. So what exactly is this new epidemic?

Spyware is often downloaded onto your PC when you download other free software. Certain company’s place media plug ins, backdoor santa’s and Trojans onto your computer without your permission. When you see a license agreement for any software you download from the internet read it carefully. Often buried in the license agreement will be a disclaimer saying that information about you and your browsing habits will be sent to the company’s website.

Most spyware does not collect information about you; it is not stealing your name, credit cards or other personal information, however it has the ability to do this. The term suggests your behaviour is being monitored but it often goes beyond forwarding information about your browsing and spending habits. Spyware can collect various types of information and interfere with user’s control of the computer in other ways such as; installing addit software, redirecting your homepage and messing with your web browser activity. It can cause harmful viruses and even change your computer settings creating a slow connection and loss of internet as well as other programmes.

Running anti spyware software is now widely recognised as an element of computer security; but is spyware actually legal? The name often suggests that it is however spyware is not an illegal type of software but there are certain issues that a privacy oriented user may object to and therefore prefer not to use the product. This usually involves the tracking and sending of data and statistics via a server installed on the user’s PC and the use of your Internet connection in the background.

In 2005 AOL and the National Cyber Security Alliance performed a spyware study; the results showed that 61% of people had a form of it; 92% did not know they had it as 91% of them never gave permission for it to be placed on their computer.

2006 saw it become of the biggest security threats to computers running Microsoft Windows. It doesn’t spread in the manner of viruses as an infected computer doesn’t attempt to spread the infection.

Internet cookies can also be considered spyware. If a web site stores information about you in a cookie that you didn’t know about; this could be classed as spyware. Also some music CD’s allow you to get extra content if you put the CD in your computer and download extra features. This is great but what you don’t realise is that you could also be downloading spyware. Although the desirable software itself may do no harm, the bundled spyware does.

You should always read licence agreements when downloading software to minimise your risk of downloading harmful spyware. It is also advised to get an anti-spyware programme on your computer as you probably already have spyware present.

Helen Cox is the web master of MySpamBin, for all the spyware information you will need.

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Google AdWords - The Road Ahead

Posted in: PPC Advertising by admin on January 13, 2008

There is no doubt that Google AdWords has made a lot of people a lot of money and continues to do so even today. However, the real question today is not about the past but rather the future.

Competition on Google AdWords is growing rapidly and that competition is of such a nature that a newbie or even an intermediate affiliate marketer is going to find the going exceedingly difficult and costly. The price of keywords has shot through the roof. One no longer is in competition with just another individual but often with corporations and small businesses employing internet marketing AdWords experts.

And, whether you know it or not, most of those who are considered internet marketing gurus have a staff working under them. There may not be many of them but they are professionals - professionals in sales copy, web design, product research, product development, keyword tracking, and all the technical aspects of how to do this, how to do that. Often work is hired out to professionals.

All of this is important with Google AdWords because they are no longer concerned just with the quality of your ad and keywords but your site as well. They are looking for more and more professionally done sites (called landing pages by Google) all of the time. How is your web copy, your design, your content, your relevancy as Google determines it?

It is also readily apparent to about every newbie that Google does not encourage you but rather discourages you. Keywords are a great example. Find a keyword that no one is using for an AdWords ad. You do a Google search and go to the results page and you do not find a single ad listed. Okay, you ought to get the keyword cheap, right? Sorry!

Here is a case history of my own. Under just such a scenario as I have mentioned I set up an ad and bid the minimum to get it going. Okay, I thought the minimum would be 5 cents. I bid that. But, no, they come back saying it will be 15 cents. Okay, we will try that. That lasted all of 4 impressions, impressions mind you, not clicks, they then want to double the price to 30 cents to show the ad on my keyword. And, yet, there was not an AdWords ad on the page.

It is as if Google is no longer interested in small chump change or the little guys that built the company with their advertising dollars in the early days when Google was a nobody. It is almost as if they have hung out a newcomers are not welcome sign. I do not say that is their intent but only the result of what they are doing.

Now what does this bode for the future of Google AdWords? What does it mean? It means the days of the little guy are over. The days of the professionals has arrived. The day of big businesses has arrived on Google. It means Google is not the vehicle to success it once was for the guy starting out. Whatever you think about this article every person who has attempted to do AdWords will tell you it has become increasingly more and more difficult to succeed.

For the future I am wondering what is going to replace Google AdWords for the small guys just starting out? What is the next Google AdWords going to look like? What name will it have? Is it already here online but just going unrecognized? Time will tell.

You can find more information on this topic at my Squidoo lens under the heading of “Why You Will Fail With Google AdWords”. Read what an insider has to say about the subject.

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