Some define the term as a general description of the second generation of the web - moving away from “brochure type” websites through the use of interactive technologies. Other people use “Web 2.0″ to mean a certain “look” for website elements, including 3D tabs and buttons, more cutting edge graphics, and a less boxy or grid-based website layout.

The attempt to clarify the exact meaning of this now ubiquitous term has caused quite a bit of disagreement between groups.

Whether you are gung-ho for Web 2.0, not too enthusiastic about embracing the concept, or have no idea of what it is - read on, so you can weigh in the next time it’s brought up at a business luncheon.

The term stems from O’Reilly Media in 2004. It suggests a new version of the WWW, yet doesn’t refer to any update of technical specifications - only to the ways the developers and users will use the web.

Technologies included:

* Blogs

* Mashups

* Social Bookmarking

* Wikis

* Podcasts

* RSS Feeds

* APIs (Application Programming Interfaces)

* Online Web Services

Many more technologies are included.

Characteristics often include browser-based programs, which allow :

* Interactivity

* Participation

* Syndication

Many people today are requesting website design that is Web 2.0 compliant. Often what they are referring to is a “look”. Examples are gradient boxes, shiny floor effect, and bright shiny plump logo design, rather than any specific functionality.

In a nutshell, the term “Web 2.0″ means different things to different people. Like abstract art, it’s what you want it to be. Since there aren’t any set standards, you are free to interpret what it means to you and whether to apply the principle to your website design.

Joanne Pele is the Vice President of Operations at Complete Business Systems. Complete Business Systems provides a ready-to-go branding package for your company, including website, logo, business cards and letterhead. Additional services include postcard design, databases, press release and web content writing. For more information, visit Complete Business Systems or call 800-479-9186.

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There are several Internet bloggers who are making use of RSS feeds, but they don’t truly succeed. So that you don’t get to follow their unfortunate path, here are 8 steps to RSS:

1. Describe your RSS. You have to provide at least a brief overview of what your RSS feed is. You can also make use of this part so you can add your keywords. This way, even your RSS becomes searchable in search engines.

2. Include the publishing dates. It’s your responsibility to inform your visitors if what they’re reading is old news. Another method is to archive all of your older entries. This is because they tend to get buried among the newer ones.

3. Stick to the terms and conditions. If you don’t like your RSS feeds to be cut off indefinitely, make sure that you have fully understood and are honoring the policies of your RSS syndicator.

4. Post consistently. Usually, feeds get cut off if you don’t post anything new for your RSS feeds. You basically don’t have to do this every day. Even once every week is good enough for a start.

5. Break your text. Long texts can certainly bore your visitors, and you don’t like that. It may be best if you can utilize images or present important points in bullet form.

6. Include the number of comments. Let your visitors know that you have a topic worth discussing for. When they know they’re a lot who participated, then most likely, they will be encouraged to join.

7. Share a little of yourself. Don’t forget to give your readers snippets of yourself with your feeds. This way, you can be more personal with your approach.

8. Add an RSS feed icon. An RSS button makes it very much easier for your readers to share your feeds with others or even bookmark you. Think of how much additional traffic it can give you.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Secrets of Article Promotion
www.secrets-of-internet-success.com/ezrss.html

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

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Think of an autoresponder as a 24 hour sales person, not pushy, aggressive or irritating. By using one, you will never have to deal with rejection because no one will hang up on you, pretend like they are not home when you knock on the door, or close the door in your face. It also helps you to build trust with a subscriber list that has given you permission to contact them and wants to hear what you have to say. Even if they change their mind, it will take care of unsubscribing them from your list and you do not have to deal with rejection of any kind.

The main purpose of using an autoresponder is to follow-up with your prospects. Provide them with valuable information, gain their trust and you have greatly increased the chances of them buying from you or buying affiliate products that you are recommending. Each message that you send to your prospects should have links to your website and links to your affiliate products. You can drastically increase your income just by using this very effective tool.

Your autoresponder works tirelessly for you at all times of the day. It generates and responds to e-mails for you even when you are away from the computer so you can have more free time to do other things. It dramatically reduces the need for you to constantly check your e-mails to personally respond to each email in a timely manner. You will increase the trust and confidence the customer has in you when you are responsive to their e-mails which in turn increases your chances of retaining the customer and making further sales to them.

Here are 10 ways to use your autoresponder to save you time and increase your income.

1. Collect the e-mail addresses of the people who subscribe to your mailing list.

2. Automatically respond to frequently asked questions.

3. Send news about special promotions or coupons for the products or services you offer.

4. Immediately welcome new e-mail subscribers or thank people for subscribing to your newsletter.

5. Automate the process of sending order confirmations and thank you letters.

6. Send e-courses sent to the subscriber delivered in a time interval that you specify.

7. Give away free viral e-books and reports related to the niche of your website.

8. Send offers to those that have ordered from you in the past, as they will be more likely to buy from you again.

9. Send articles, reports and newsletters that offer great content and promote your website.

10. Send a broadcast message to your entire list at anytime when you have a special message you want to send your prospects about a new product or service that they could benefit from.

Nina Greene is owner of BennettWealthSystems.com and writes on a variety of subjects. To learn more about this topic Nina recommends you visit: www.BennettWealthSystems.com

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